*标题:**新华书店为何不倒
*新闻摘要:**一篇知乎贴文引述新华书店店长的话,指出新华书店并不把零售卖书作为唯一或主要的盈利点。作为国有图书发行机构,新华书店享有官方指定的地位和一些政策性支持,尤其在中小学校课本的专营、党政刊物发售、柜台租金和线上销售等方面有稳定收入来源。
贴文还提到,书店承担一定的社会职能:即便很多人只进来看书不买书,店里也常年提供良好的阅读环境、空调和照明,这些运营开销可以由上述稳定收入和较低的推广成本抵消。
*思考与启发:**这件事提醒我们,很多公共性的机构既有市场属性,也负担着社会责任。表面看似“做公益”的楼面和服务,背后往往有制度性的安排在支撑;反过来,制度的存在也体现了对孩子读书、对公共阅读空间的看重。
把目光放回日常,与其计较一个角落是否“挣钱”,不如多想想怎样把有限的资源用到培养诚信、勤劳与互助上;个人也好、单位也罢,稳妥地承担起应尽的责任,日子会更实在一些。
经文:你们看那天上的飞鸟,也不种,也不收,也不蓄在仓里;你们的天父尚且养活它们。你们不比飞鸟贵重得多吗?——《引支勒·马太卷 6:26》
链接:(📖 查看经文)
### English Translation
Title: Why Xinhua Bookstores Never Fail
News Summary:
A post on Zhihu quoted a manager of an Xinhua Bookstore and explained that selling books isn’t the only—or even the main—source of profit for these stores. As a state‑owned book‑distribution agency, Xinhua enjoys an officially‑designated status and receives various policy support. It earns steady income from several guaranteed channels, such as:
- Exclusive contracts to supply textbooks to primary and secondary schools
- Sales of Party‑affiliated and government publications
- Rental fees from shop counters within the store
- Online sales
The post also noted that the bookstore carries a social role. Even if many visitors just come in to read and never buy anything, the store still provides a comfortable reading environment—air‑conditioning, lighting, and quiet space—year‑round. Those operating costs are offset by the reliable income streams and relatively low promotional expenses mentioned above.
Reflection & Insight:
This story reminds us that many public‑service institutions have both market functions and social responsibilities. What looks like “free‑hand” public service on the floor is often backed by systematic support; conversely, the existence of those systems shows how much society values children’s education and public reading spaces.
When we turn our attention back to everyday life, instead of obsessing over whether a corner of a business is “making money,” we might ask how limited resources can be used to nurture honesty, hard work, and mutual help. Whether as an individual or as an organization, faithfully shouldering the responsibilities we’re given leads to a more grounded and rewarding life.
Scripture:
“Look at the birds of the air; they do not sow or reap or store away in barns, and yet your Heavenly Father feeds them. Are you not much more valuable than they are?” — Matthew 6:26 (NLT)
Link:
📖 View the Scripture Passage
来源:https://www.zhihu.com/question/316932436